Kames Capital

Our latest UK and European brand awareness campaign for Kames Capital.

  • Brand & Identity
  • Campaigns
  • Digital & Mobile

“We invest more”

Kames Capital is a unique brand with a distinctive approach to investing. However, it is also a relatively young brand with low awareness amongst the key target audiences of UK wholesale and institutional investors, wholesale investors in Continental Europe, peers and opinion formers. Thus Whitespace was tasked with developing the brand positioning and an awareness campaign. The aim was to bring the Kames' philosophy and ethos to life in an engaging way, that would cut through an already overcrowded market.

Thus the “We invest more” campaign was born - bringing to life Kames' investment capabilities, their unique approach to investing and the commitment to excellence invested in everything they do.


Multi-channel approach

The campaign launched in September 2014 across a range of media - from outdoor and airport advertising to liveried taxis, trade press, digital display and social media. We also redeveloped key areas within kamescapital.com to reflect the updated positioning and provide an engaging brand experience to new and existing users. We designed and implemented a whole range of internal communications, events and conference materials, as well as a brand film that runs in taxi media online.

Kames needed a campaign that could cut-through in a crowded market, convey their brand personality and increase awareness. “We invest more” does an excellent job of capturing their values and approach and is another example of our success in delivering fully integrated creative campaigns.

Phillip Lockwood-Holmes

Managing Partner

What the client said

"We've worked with Whitespace for six years and we greatly value the creativity and energy they bring to our business. We asked Whitespace to work with us on developing our brand positioning and the result is a multi-channel campaign that communicates Kames Capital's distinctive personality and strengths."

Iain Speirs, Head of Marketing, Kames Capital

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