Highland Spring

Highland Spring needed to reposition their brand in a way that would stand out against the competition with a series of multifaceted campaigns while resonating with a very wide range of consumers. It was a big ask, but one we relished. 

  • INTEGRATED CAMPAIGN

A Brave New World

First off, we needed a big idea to root all of the campaigns, collateral and communications going forward. Brave By Nature was borne from the need for our audience to identify Highland Spring as inherent to their daily lives. The busy modern lifestyle demands that we are on top of our game physically and mentally - Highland Spring provides hydration to achieve this in the most natural of ways. Whether it's smashing your personal best, doing the school drop-off with minutes to spare or acing the commute - we are all Brave By Nature. 

Making Brave Decisions

Throughout, this began and ended with our strategic planning team. It was important that the work we created and developed was going to deliver impact and results in the right channels for the right audience. Working with media partners, Whitespace created bespoke campaigns and collateral for trade and shopper as well as major awareness pieces such as digital and social campaigns, Sky TV sponsorship and of course, a national television commercial. 

We were tasked with driving brand saliency, so we needed a combination of reach and stand out. We therefore created a brand idea, rooted in genuine consumer insight and an ownable brand truth, and then developed communications across all relevant consumer touch-points.

Stuart Randall

Planning Director

What the client said

Brave by Nature is our exciting new campaign created with the Whitespace team. Because the idea was born out of consumer insight, it’s generated a rich source of creative territories to speak to consumers in ways that are relevant and meaningful. The idea works across all aspects of the marketing mix and the team have worked hard to truly integrate this into a multi-layered campaign.

Karen Crowley

Highland Spring

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