On the surface Pride month looks like a lot of fun, with parades, pubs and rainbows (and it is), but there is much more to this month than most brand campaigns lead us to believe. 

Pride celebrations began nearly fifty years ago, and were set up to mark the anniversary of the Stonewall riots. The choice of the word ‘Pride’ was very deliberate. The idea was that, even in extremely homophobic times, LGBTQ+ people could take pride in themselves, celebrate themselves and their community, and from that create a movement for change.

In 50 years, a lot has improved and we have a lot to be proud of but there is always more we can do. 

So, what can we as Whitespacers do?

You don’t need to be part of the community or even think of yourself as an active ally to positively impact the lives of the queer community.

Research shows that transgender and non-binary people are 50% less likely to try to take their own lives if people use their correct pronouns.

A little bit about pronouns

Gender: Gender is complex: It’s a social and legal status, and set of expectations from society, about behaviours, characteristics, and thoughts. 

Gender identity is the internal perception of one’s gender, and how they label themselves, based on how much they align or don’t align with what they understand their options for gender to be.

You might think “I’m cis* and this has nothing to do with me” but supporting each other and our chosen pronouns is a simple step we can all make to be better allies, friends, and co-workers and help normalise addressing people in the correct manner and be more inclusive generally. 

*Cisgender: denoting or relating to a person whose sense of personal identity and gender corresponds with their birth sex.

Here is how you can set them up across different platforms (it’s so very easy to do and takes no time!):


  • Go to email settings (little cog in the top right of browser outlook)
  • Search for “email signature” and apply the updates in the text box.


  • Open the Zoom app and go to the Settings icon in the upper right corner
  • Choose Profile
  • Select Edit Profile
  • Go to the Pronouns field and enter your pronouns. 
  • Select when you want them shared in a meeting or webinar.
  • Click Save.


  • Go to profile 
  • Click edit profile
  • Add pronouns 
  • Click Save.


  • Click on your icon in the menu (it should say 'Me' underneath)
  • Under Account, click on Settings and Privacy
  • Click on Account Preferences
  • Under Profile Information, click on Name, Location and Industry
  • Select your pronouns from the Pronouns dropdown.
  • Click Save.

So, please be mindful of the pronouns people choose to use, try your best to address them the way they want... We're not going to get it right every time, but that’s ok. It’s better to try, make mistakes, apologise and learn than not to try at all.

You never know what someone may be going through under the surface, so always try to be kind.