The Challenge

During the first few months of Covid-19, the UK Government advised people to stay at least 2 metres apart. ​For many this proved difficult to follow or was ignored. Many people struggled to follow this guidance from a lack of awareness of what 2 metres looks like.

A group of people standing apart in a queue.

The Solution

To help people understand the social distancing guidance, we rapidly prototyped and developed a filter for Snapchat that allows you to see if you are over 2 metres away from those near to you. ​

Simply download the Snap filter and hold your phone up to others.

Using skeletal tracking the filter displays the distance that you have between you and another person, alerting you if you are too close.

A man standing with the Snapchat filter measuring the distance between.