Last week, Managing Partner Phillip Lockwood Holmes and Motion and Interaction Designer (and all round whizzkid) Chris McIntyre headed down to Newcastle to speak at the Dentsu Aegis Network ‘Make Disruption Pay’ event about how to use disruption to create growth opportunities. They were joined on the bill by speakers from the likes of Spotify and Snapchat.

Over the last few years, Augmented and Virtual Reality technologies have been touted as the next big thing. With the capability to create AR and VR in-house for our clients, we’ve witnessed that demand first hand, and it was interesting to see what the wider industry made of the medium. Whitespace was invited to talk about the latest developments and challenges of working in AR and VR and share some of the outcomes of what we’ve produced. We also spoke about how the platform is currently being used within marketing and brand experiences to help drive engagement and tell compelling stories through immersive worlds, content and games.

This was our second time speaking at Make Disruption Pay and we were delighted to be asked back. We got really great feedback, inspired people and got chatting to other agencies and clients about potential projects. It was also great to hear from major players like Snapchat and Spotify. Snapchat’s insightful talk spoke of the different ways the platform can be utilised for marketing. Spotify spoke about how they use data capture to improve promotion and serve relevant ads to individuals.

Both were fascinating talks that had us coming up with ideas all the way home.

See some of our exciting AR/VR projects here:

Portal AR 

Scotland VR