Edinburgh Festival Fringe 2010
“Fringecover was the top trending Twitter topic in Scotland on Thursday 25th and Friday 26th March and it was the second most tweeted topic across the UK.”
Inspired by the Fringe’s principle that anyone with an idea and a vision can bring their show to Edinburgh; Whitespace invited the Twitter community to tell Johanna Basford the most unusual thing they’d like to see at the 2010 Fringe supplemented by #fringecover. For two days, from 10am to 10pm on Thursday 25th and Friday 26th March, Johanna recreated Twitterers’ suggestions in real-time in her own unique illustrative style.
The Whitespace creative team then applied Johanna’s illustrations to all aspects of the Fringe’s promotional materials including, three cover versions of the programme; the ticket, its wallet and envelope; the Fringe shop’s window display and pop-up exhibition panels