Measuring results and effectiveness
Dirty cash I want you, dirty cash I need you
In the current economic climate, measuring effectiveness is vital. In other words, justifying your marketing spend and/or ensuring return on investment (ROI) has never been so important.
To make sure that your ‘money talks’, we set targets for every project we work on, and track them, frequently by using web analytics, often in combination with other suitable quantitative or qualitative research methods, for example to demonstrate levels of awareness and perception or the effectiveness of conversion points.
These means of measurement and evaluation will always be set out at the planning and research stage.
To discuss how we could measure the results and effectiveness of your marketing communications, call Iain on 0131 625 5500.
Ways the results and effectiveness of our work have been measured
Rebrand, new website and pay-per-click advertising reap 300% return of investment.
Rape Crisis Scotland
Post-campaign research by Progressive showed outdoor and online increased awareness for 47% of participants.
NHS Health Scotland
Smoking cessation advert achieves 48% interaction rate.