‘Content is King’ as Wikipedia know
Wikipedia comes near the top in Google for ‘content is king’. Turns out nobody has taken credit for coining the phrase which in Wikipedia’s own words means that “any media venture is likely to fail through lack of appealing content, regardless of other design factors”. Or to use Wikipedia as an example, despite being visually unappealing and having one of the worst brand identities ever, the site is incredibly popular as a result of its content alone.
This is why we really value content generation within Whitespace. Our team has knowledge of copywriting, video pre- and post-production, animation, illustration and photography and can tap into an extensive bank of additional freelance creative services to support your project.
Dotting the ‘i’s and crossing the ‘t’s
With experience in print and website copywriting and copy editing, feature writing and email marketing, your written content will be engaging, concise, tonally correct and on brand.
Making it simple
Often complex concepts can be explained more easily one step at a time. Interactive content can return more relevant information making your site more useful. And by including elements of gaming to entertain your audience they will also engage with your content for longer. Because we all work in the same building, we believe we are able to develop original and effective interactive content through the collaboration of our content, creative and technical teams.
To discuss your content generation requirements, call Iain on 0131 625 5500.
Our content generation work
The Scottish Government
The drinking time machine which in a non-threatening style draws people into considering the long-term health effects of alcohol consumption.
The Scotch Malt Whisky Society
90 second animation giving the history and spirit of the Society so well our client welled up with emotion.
Copywriting of Halifax website security section resulting in a doubling of usage