As lead agency, we are guardians of the Sainsbury’s Bank brand – producing instore POS material for 598 stores through our dedicated studio and supporting ongoing digital marketing campaigns.
- Brand & Identity
- Digital & Mobile
At the heart of what we offer
Over the last four years, our creative has helped position Sainsbury’s Bank as a provider of great value financial products and quality service to customers in a fast-moving retail environment.
Working with a new J. Sainsbury’s through-the-line campaign strategy, we translated this into a complete brand refresh for Sainsbury’s Bank, implementing across the most important marketing channels to its core customers – point-of-sale literature, digital assets and display advertising. Beyond this, we also deliver internal communications, interior office design and creation of content for AGMs.
It's all about the customer
In the jargon heavy financial industry, it’s vital to remember the customer and make content simple and transparent across every single communication. We provide concepts, copywriting, design and artwork for 11 products – spanning Insurance, Loans, Savings, Credit Cards and Travel Money which includes multiple product launches.
“One of my priorities is ensuring that there is absolute consistency across every file so literature can be displayed together in dispensers.”
Ricky Bentley, Studio Manager
The print portfolio includes around 100 pieces of literature every six weeks, with print-runs of around 1 million and there have to be multiple cycles of approval including different client departments, legal regulators and third party providers to ensure 100% compliance.
We’ve set up tight internal procedures for managing client changes, version control and ensuring only files with final client sign off are sent to print.
Building a conversion machine
After brand and product awareness has been raised by the point of sale materials, it’s important that we create a smooth, consistent user-journey when a customer takes the next step online.
We work closely with the Sainsbury’s Bank e-commerce team to maximise conversions across all digital channels, including optimisation of product landing pages. We also design and build a large inventory of ever-changing display advertising, and provide support for social media channels.
Ensuring a consistent brand look and feel across all print and online is key to maximising usability to convert new customers. This look and feel is also carried into the Sainsbury’s Bank office environment and through collateral produced in support of conferences and events.
Our work was recently praised by independent research which showed that Whitespace’s consumer communications deliver a ‘clear, concise and simple approach to financial products’, demonstrating distinctive product messages in a friendly and accessible way. Thus resulting in a real customer focus which positions Sainsbury’s Bank as a brand that truly ‘empathises with the customer’.
You can’t get much more rewarding than that!
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