Greener Scotland change people’s perceptions of what being ‘Green’ actually is. It doesn’t mean that you have to invest in expensive solar panels and fancy heating systems. It can be as simple as turning down your thermostat or turning off sockets when you’re not using them. Not the most exciting content though is it?
But at Whitespace we love a challenge and as a part of our content marketing we were tasked with creating engaging content that spanned across these two key behaviours.
Battling the nemesis that is standby and fighting unnecessary energy usage all over the home, Superfinger highlights how easy it is to take action. You don't need to be a superhero to make simple changes!
The videos were promoted on social, the Greener Scotland blog and given assisted traction through email – gaining over 10,000 views in under 24hrs!