Our campaign for Scottish Council for Voluntary Organisation (SCVO) has received very positive coverage in recent weeks.
The Scotland’s Outlook campaign aims to raise awareness of levels of poverty in Scotland and in only a month, the video has received over 100,000 views across all YouTube channels. In addition to this - the campaign was also discussed in the Scottish Parliament.
During a debate on poverty in Scotland, the initiative was praised by MSP’s in the manner it conveyed statistics and information.
We also built a campaign site where users can learn more about the issues, share information, test their knowledge and take action through interactives. At present it has delivered an overall engagement rate of 33.63%.
Ann Rowe, Head of Marketing & Communications for SCVO said “we are happy with how successfully the campaign has merged a great creative concept and technical delivery from Whitespace with real insights from our charity partners.”