Our No Knives Better Lives site has seen the addition of some provocative new videos. The site, part of a national campaign aiming to raise awareness of the consequences of carrying a knife, has a range of interactive content designed to engage young people and prompt them to question their beliefs and actions.
The new videos 'Don't Be In The Dark' feature a straight-talking reformed character, setting the record straight on the legal consequences of being caught carrying, using or associating with someone using a knife. The content is the result of research showing the large volume of search terms young people use relating to the legal implications of knife crime. The videos, produced by Infinite Content, are designed to pop up in Google search results, and encourage the viewer to interact with the content by asking pertinent questions the viewer is prompted to answer, before finding out the true consequences.