Following on from our work with Lyceum last year, we were tasked with creating a strong and individual identity for each of the 8 shows in the 2015/16 season. These identities will form the basis for all the collateral for the rest of the year: press ads, digital ads, posters, programmes, flyers and direct mail pieces for each production.
The Lyceum has just released its brochure for their 50th Anniversary Season. We recommend trying to get your hands on a printed copy as it’s all shiny and gold but it can also be found online here:
As it is the Lyceum Theatre Company's 50th Anniversary Season it was important that we highlighted this milestone. Nothing suggests a special occasion more than some glitz and glam so we suggested using metallic gold ink throughout the brochure and within each of the individual shows. We are really happy with the result and know Lyceum are too!