It's the final week of the biggest arts festival in the world, the Edinburgh Festival Fringe. And for the sixth year running, Whitespace has worked with the Fringe Society to promote the festival by creating a campaign that went across every space - from interactive online videos, to London underground posters, social media to cinema, press adverts to an entire bus wrap, and even giant foam fingers!
The campaign aimed to take the vibrant and slightly irreverent essence of the Fringe to the uninitiated. Using a wide range of eye-catching, fun advertising centring on the concept that with over 3000 shows, the Edinburgh Festival Fringe will most definitely get you unbored.
The campaign has created a real buzz online and we are delighted to have been nominated for a host of awards at this year's Scottish Create Awards…we'll be keeping our foam fingers crossed!