Our objective was to create richer, consumable content for businesses on the up. In each issue, we’ll be teaming up with industry experts and leaders, helping get to grips with the essentials of business and hearing from those who have gone before. Simple, insightful and genuinely valuable, it’s ideal for those on the road to success.
In this issue we cover the ins and outs of intellectual property and offer a 10-step guide to managing cash flow. Dougal Sharp, founder of Edinburgh-based brewing company Innis & Gunn, tells us the most important business lessons he’s learned, and we take a look at how to conduct the most effective staff interviews. Finally, Clare Hill, Managing Director at the Content Marketing Association, explains why content is king to getting your brand noticed.
Whitespace are already working on the next issue, to be released late spring 2016. Sign up for future issues here.