Whitespace were in full swing in December last year launching and promoting the OneMoreForChristmas campaign to collect donations for Mary's Meals. We have been redeveloping their global web presence and they have been our chosen charity this Christmas.
We created the OneMoreForChristmas virtual dinner table, inviting everyone to make a donation of £12.20 for their place at the table.
So here's an update on how it all went... The campaign was a huge success with a whopping 3,916 plates set at the table! This generated over £47k in immediate donations and 50 recurring donations for Mary's Meals, which will result in an incredible 783,000 meals for children living in poverty in some of the world's poorest countries.
Our main push for this campaign was through social media and with the activity we undertook we saw a 32% increase in their Facebook page likes with a 46% increase in engaged users and 54% increase in reach.
Thank you to everyone who donated, shared and set their place at the OneMoreForChristmas table.
Here's to another great year!