The first of its kind for Scottish Tourism, the VisitScotland Virtual Reality app launched to rave reviews in publications like Forbes, The Scotsman and Gizmodo, as well as appearing in the ‘Hot this week’ listing on the App Store homepage.
- Digital & Mobile
Showing Scotland to the world
VisitScotland wanted us to develop an app that would give anyone thinking about making a trip to Scotland, the chance to explore it for themselves. The goal was to showcase Scotland’s most iconic attractions, giving tourists that final nudge to hop on a plane and experience it firsthand.
What we needed to do
Not only did the app need to feature key attractions that would showcase the whole of Scotland, it also needed to reflect the two Scottish theme years it would play a big role in: Year of Innovation, Architecture and Design; as well as Year of History, Heritage and Archaeology.
Who we needed to reach
Our main objective was to target those in the inspiration and discovery stages of their trip, to attract a wide range of potential visitors to Scotland, from couples and families, to groups of friends or the lone traveler.
ScotlandVR has been a fantastic project for us to bring to life with the teams from VisitScotland, Napier and XDesign. Combining inspiring 360°s of fantastic sites across Scotland, beautifully creative 3D models and the latest in immersive mobile technology. We’re really excited to be able to share Scotland in a new stand out way with people all over the world.
How we created a new world
Together with VisitScotland, Napier University and XDesign, we created a Virtual Reality app that would allow smartphone users to explore Scotland’s most iconic attractions, without even having to leave their house. Working with popular gaming engine, Unity, we created a complete 360° environment called ‘The Glen’, in which people could move around and explore at their leisure.
Since its launch in front of MSPs at the Scottish Parliament, the app’s been featured on the App Store’s ‘Hot this week’ list, as well as in a range of publications all over the world. It was downloaded 13.5 thousand times in the first week alone, so we have high hopes for it over the next few years.
What the client said
Delivering that level of installs in week one is unprecedented for a tourism destination VR app. We’re capturing imaginations with our virtual Scotland and we hope it will inspire users to come experience our great country for real. Thank you to everyone involved, I am really delighted and proud of the product we’ve all created here.
The app is available free on iOS and Android phones as well as most tablets, and is best used with Google Cardboard for the most immersive experience.
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