VisitScotland

We have brought the excitement of a full year of Scottish events and traditions to new audiences by creating several digital publications which have achieved more than 50,000 downloads in only a few months.

  • Content marketing
  • Digital & Mobile

Burns night

Millions of people round the world celebrate Burns night every January and our range of eBooks and videos gives audiences everything they need to create an authentic night to remember.

A step-by-step ‘Hold your own Burns Supper’ guide is complemented by a printable toolkit that supper organisers can use to produce invites, place cards, napkin rings and even bottle kilts. Add to that two video masterclasses on delivering the perfect Immortal Memory and Toast to the Lassies, and it’s time to get the kilts on and celebrate Scotland’s finest poet.

And the weans aren’t forgotten with a fun ‘Rabbie for Kids’ publication including plenty of activities and games. By making Burns night accessible across the globe, we hope that many more fans will be inspired to visit Burns’ birthplace in the future.

The Year of Food and Drink

2015 is a year-long celebration of Scotland’s fantastic produce and with so much to pack in, we recommended VisitScotland made it possible for tourists and residents to search food and drink trails by category or by region to plan their perfect culinary journey.

And that led to a comprehensive Foodie Trail eBook covering seafood, whisky, cheese, ale and chocolate, as well as other activities across Scotland. VisitScotland’s Facebook page promotes different themes every month with links to in-depth content, such as our fascinating distillery maps and guides – providing an alternative to Munro bagging for the whisky connoisseur.

Highland Games

Did you know that haggis hurling began as a practical joke in the 1970s, but is now a popular event at many Highland games?

We didn’t either until we worked with VisitScotland to bring Scotland’s annual games season to life for new and younger audiences. We started with a detailed guide including details of all 89 games held this summer and great suggestions of other things to see and do near the venues.

And for those who couldn’t wait for the season to start, our Homemade Highland Games eBook gives kids a guide to organise their own event, including chucking wellies, racing in the farmers’ dash, testing their strength in the tug o’ war and printing out medals and trophies.

Whitespace helps VisitScotland offer a range of engaging content to a huge and diverse audience. To make sure the right information reaches the right people, we reviewed and built on in-depth insight into VisitScotland's customer base and channels, creating a robust Content Strategy.
Working with a range of Brand partners and Scottish artists, videographers and photographers, and Scottish and International influencers and bloggers, we produce enticing content to promote all Scotland has to offer, around the globe.

Fiona Lindsay

Account Director

Summers in Scotland

Scottish summers and sunbathing don’t usually go in the same sentence.

But that’s just as well because there’s so much to do that there’s no time for lying around. The world famous Edinburgh Festivals offer thousands of shows but sometimes it’s hard to know where to start, so our survival guide gives top tips including the lowdown on planning your trip, what to expect and keeping an eye out for the highlights.

For elsewhere round Scotland, rather than a traditional A-Z listing we produced pocket guides to help key audience segments access the best of the outdoor, family and campaign activities. And for the more adventurous wanting to go further afield, our Facebook app helps match visitors’ personalities to their ideal island with a ‘Which Island are you?’ quiz.

What the client said

“We're really pleased with the many publications Whitespace has produced with us. They take our great content and help us inspire visitors and staycationers to Scotland through fun, easy to access online content, which is easy for our partners to promote through their own channels. With over 50,000 downloads so far, we’re cost effectively reaching our key audiences and we’ve received great positive feedback from both visitors and the industry. We’re looking forward to seeing the reach continue to grow through the rest of the year.”

Eva Kwiecinska, Senior Marketing Manager Content

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