For 11 years we've led the strategy for the digital gateway to Scotland, reaching over 100,000 visitors each month from 150 countries. A focus on rich content has been key to success.
- Digital & Mobile
Animation is a great way to reach international audiences and we’ve brought the stories of famous Scots to life in a way that appeals to people whatever their age.
Winner of Best Craft
Scottish Design Awards 2010
St Andrew's Day app
Our app has helped people across the world celebrate Scotland’s national day on 30 November. Users can search major events around the world to find what’s on near them.
And there’s the ultimate guide for hosting celebrations with recipes from top chef Andrew Fairlie, a whisky tasting guide from the Scotch Whisky Experience and a special St Andrew's Day music playlist via Spotify. Before heading out, party-goers can gen up on Scottish knowledge with our animated history of St Andrew, and then arrive in style by following our guide to traditional Scottish formal wear.
Winner of Best App
Scottish Design Awards 2011
Interactives and Social Media
The growth in social media across the globe has allowed us to cost effectively reach thousands of people.
For those who’ve always fancied themselves as a look-a-like of Mel Gibson’s William Wallace in Braveheart, we created a lovely interactive where visitors could upload their photo, then Saltire themselves before sharing.
The World Wide Ceilidh
As part of campaigns for St Andrew’s Day, Hogmanay and Burns’ night, we designed a sharable interactive allowing people to join the world’s largest virtual ceilidh - uploading their picture and personalising their outfit, before inviting their friends and family to join them via Facebook and Twitter.
Romantics across the world can record themselves reciting a Burn’s poem and send it to their Valentine in February.
Games and Quizzes
One thing that unites our audiences from 150 countries is that they love a challenge, and we’ve been only too happy to keep them busy with games and quizzes!
When we’ve had a lot of information and only one web page, we’ve used infographics to keep things simple.
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