We developed a full brand, identity and digital presence for Scotland’s first potato vodka, winning a Double Gold Medal for packaging design out of 1,500 entrants at the San Francisco World Spirits Competition 2015.
- Brand & Identity
- Digital & Mobile
Spud, sweat and cheers
Fourth generation farmer Graeme Jarron and his wife Caroline approached us at the beginning of 2014, to help them realise their vision of creating and launching Scotland's first potato vodka from Hatton of Ogilvy Farm at Glamis in Angus.
With the Maris Piper potatoes washed, cooked, fermented, distilled and bottled on site, the whole process is literally spud, sweat and cheers! We needed to reflect this ground to glass ideology, and develop a premium brand for a small-batch liquor of international quality.
To enable expansion to new products and markets in future, we created a corporate brand, Ogilvy Spirits, underneath which their first product brand, Ogilvy Vodka, could sit.
We suggested use of a stencil-cut typography, similar to that seen on potato sacks and pallets, which we could apply to their corporate and product marques. This put provenance at the heart of the brand look and feel and for further development through a suite of print and signage.
Inspired by ploughed fields and potato sacks on our site visit, we created an elegant Ogilvy weave from the ‘O’ marque to provide a textured overlay on the bottle.
The proof is in the partaking
An elegant bottle was designed to reflect how humble, rustic potatoes become a beautifully crafted spirit.
Graeme and Caroline wanted to create a full sensory experience from pouring the drink through to enjoying the purity of the vodka which can be savoured on its own with ice and a slice of pear. From a practical perspective, the bottle needed to stand-out in vodka bars around the world, be poured elegantly with one hand and ensure labels could withstand minus 60 degrees in a freezer without falling off
Our solution met these requirements as well as being realistic within the budget of a start-up company. The gently rounded opaque bottle is easily poured and reflects the creamy mouthfeel and rounded flavour of the vodka.
The label design supports the core brand value of 100% traceability with the batch year and source field of potatoes prominently positioned. And the carefully applied copper printing, clearly places the brand in the premium market.
A warm, welcoming digital home
Ogilvy Spirits needed more than just a brochure website. We aimed to build a warm and welcoming digital home for the brand, inviting visitors to meet the individual team members and follow each stage of the production process, through a mix of video and photography.
It was also important for the site to support the principle of 100% traceability, so we sourced a map of the farm to enable visitors to see where the potatoes in their individual bottle of vodka have been grown.
The sincere and honest nature of Ogilvy's story is showcased through rich photographic and video content, which proved the best route to communicate the provenance of their vodka to a global audience.
On the first day of our shoot we hiked miles across fields of potatoes and barley, reaching waterfalls, woodland and hilltops to capture views of the whole farm estate. The second day involved capturing every stage of Ogilvy Vodka's production process and the team members involved, including the farm dogs, Fly and Star.
Winner double gold for packaging
At San Francisco World Spirits Competition 2015
The first bottles were produced at the end of 2014. After only three months on the market at select stockists and bars, Ogilvy Vodka stood out from more than 1,500 entrants at the prestigious 2015 San Francisco World Spirits Competition, winning Double Gold Medal for packaging and a Silver for spirit. Competing at the International Wines & Spirits Competition, Ogilvy's success continued as it received a Bronze medal for Packaging Design.
What the client said
Whitespace joined us at the start of our journey to create a premium vodka from the humble Scottish potato. They took the time to thoroughly understand our business and market so they could work in partnership with us every step of the way. Their advice has been invaluable, their enthusiasm infectious and their design top-quality. To receive global recognition so soon after launch is a great achievement for all of us.
Graeme and Caroline Jarron, Founders, Ogilvy Spirits
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