Our brand refresh for top Scottish ice hockey team Edinburgh Capitals was recognised with an award for photography and a nomination for craft in two top Scottish awards events.
- Brand & Identity
Warming Edinburgh to ice
Many Edinburgh residents are unaware they have an Elite League ice hockey team playing on their doorstep.
So, to match their performance on the ice, Edinburgh Capitals recognised their brand also had to raise its game. We were tasked to create a new look and feel and apply this across all their marketing assets.
Let’s break the ice
The faceoff against the old brand began with a review of all brand guidelines, typeface, colours and illustrations.
This was then applied to the fan guides, match programmes and tickets, as well as a redesign of the team jersey. A capital job!
Introducing the main players
Our photoshoot put the team firmly on the offensive when we launched the ice hockey team in their new jersey, to play in front of notable Edinburgh landmarks.
This was a great opportunity to create dynamic brand refresh. Feedback from both the client and the fans has been extremely positive with increased social media activity and increased awareness of ice hockey in Edinburgh.
Scottish Creative Awards
Winner Photography 2015
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